February 6, 2020

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Is Google Adword lying

If I understood your question, you are asking why the CPC for your targeted keyword is higher in the AdWords Keyword tool than what you

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Adwords question

While they are separate campaigns, it is possible that a poor quality score on a keyword in one of your campaigns will affect the same

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PPC Conversion Tracking

I would suggest starting with Google Analytics. Yes, it is cookie-based, but that doesn’t mean that it will be grossly inaccurate. Not even IP based

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