Sounds like you need to set some goals. You need smart goals, goals that are specific, time-bound, and measurable. Those goals will help you decide what the next step should be. Without a clear goal, your objectives will be fuzzy, and the next steps will be unclear for you as well as anyone else that might try to advise you. Start with a goal.
Don’t worry too much about whether it is the right, goal, or the best goal, just set a realistic goal and this will give you direction. You can always make a course correction if you identify a better course in the future. What you need to focus on next will be much easier to discern once you have a clearly defined goal.
Asking us for the next step, without knowing your goal, is a bit like a captain of a cruise ship asking for navigation heading without knowing the destination port. No matter what answer you get it won’t be correct, except perhaps by coincidence.
If you haven’t already done so, go ahead and set some specific goals for your campaign and then share your goals with us, along with what you have done so far, and we can point you in the right direction to reach your goal.
You will need to focus on different tasks, depending on the goals of your campaign., so start with a goal. For example, you mentioned that you are “building a list”. Is just building a list your goal, or are you trying to sell something and building the list is a side objective?
Have you set any specific goals for how many people are adding to your list during a given month? Do you have any standards for who is qualified for this list, or does the list have no standard except a valid email?
Start with a goal. Define objectives for reaching that goal, including standards. Identify the metrics that will allow you to measure the progress you are making toward your goal. Then you will have the Key Performance Indicators that you can use for your performance optimization plan.
If you don’t have a goal, you can’t get there from here. Go back to where you came from, set a goal, and start from there.