Alternative to Amazon PPC.

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You need to measure and calculate profit, not only a per order basis, but also consider the benefits that increased order volume can do for your total monthly profits.

Ask yourself which you would rather have:

A $20 profit per order on only 3 orders? Or, a $profit per order on 60 orders? Order volume can change the total profit calculation in a very significant fashion, try not to overlook that.

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