Average CTR

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CTR is a comparative metric, on its own, it has absolutely no meaningful use.

CTR, like most metrics based on ratios, only becomes useful when comparing a very specific case to another very specific case. Trying to compare an average to another unrelated average tells you exactly nothing.

There are much more meaningful metrics to focus on.

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The problem is a lot of folks think that PageRank has far more influence on SERP ranking than it actually does. You would not see

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