Changing Keywords In On Establsiehd Site…Ok?

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No, your advice is not accurate!

Search engines do not rank websites, the index, and rank, individual web pages. There is no limit to the number of pages one can add to their website, therefore there is no limit to how many keywords can be targeted for ranking.

There is no need for your client’s current content to be altered, except to add new pages for the new keywords he wishes to target, you can leave all of the existing pages intact.

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