Facebook Ads question-screen shot inside

Share This Post

Facebook, counts any and all interactions with ads as clicks. So if someone Expands a description, Clicks to read comments, Likes a post, Comments, Shares, or Likes a page. Facebook will count all of those interactions as clicks.

Website clicks are supposed to be clicks to your website, however, if your campaign is attached to a Facebook page they will usually count those as at least 2 website clicks. So you really cannot rely on any of the data Facebook provides, there is no way to know what it specifically includes.

Install Google Analytics on your website and use that as your true website traffic metric. Use your Facebook status as a relative measure, to compare the relative difference between campaigns, not an actual true metric. Remember “Google is your friend”, Facebook is your co-opted family and friends network 

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore


Calling All WordPress/SEO Experts

The problem is a lot of folks think that PageRank has far more influence on SERP ranking than it actually does. You would not see

Do You Want To Boost Your Business?

drop us a line and keep in touch


We Would Be Happy To Meet You And Learn All About Your Business