Fears towards spending in Google Adwords.

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[Can you recommend any free materials out there where I can learn about Adwords comprehensively?]

[I can’t really afford 2000 USD courses out there.]

[Also I’ve heard Google has a free tutorial or something… am I right?]

Not only does Google have free training, but it also has undoubtedly some of the best course material available. That’s Google’s flagship product where they make 95% of their profit. No other company has the resources and expertise to put together the quality of training offered by Google for Google Ads. 

Here is Google Ads’ short interactive guide for the basics: 

https://support.google.com/google-ads/answer/6227162

Here’s their interactive guide to optimizing campaigns:

https://support.google.com/google-ads/answer/7507883

And here is their Best Practices Guide:

https://support.google.com/google-ads/answer/6154846

Or, if you prefer a video course try this:

Get Started with Google Ads: What are Search Ads?…

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