Good keyword or not? – Please help

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No, not really. You told us how many competing for pages but not much about the strength of those competing pages.

SERP rankings are not based on PR, nor backlink counts. Rankings are based on relevancy, the only thing you told us about relevancy is that one of the competing pages has a relevant URL (in the form of an exact match domain) and that there are about 10k of pages with relevant page titles, but no indication of how strong any of those pages are in the SERP.

PR means nothing by itself, it doesn’t indicate relevancy. The number of backlinks by itself tells us nothing about relevancy. If all those backlinks use irrelevant anchor text then we are looking at weak competition, however, if just a few are relevant and have high PR then competition will be much stronger.

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The problem is a lot of folks think that PageRank has far more influence on SERP ranking than it actually does. You would not see

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