Google Adwords Non-Brand Campaigns

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With AdWords, it’s important to have Google analytics implemented and linked to your AdWords account. Also, link Google Webmaster Tools Search Console to Google Analytics. When you do this you will find that Google is very good at measuring cross channel attribution. Your AdWords reports will show click assisted, as well as impression assisted conversions. You are able to attribute the precise keyword that assisted each conversion.

Multi-Channel Funnels – YouTube

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