HELP – Too many keywords

Share This Post

30 keywords within a single ad group are too many. You need to get more granular in your account structure. split those keywords up smaller, more tightly focused ad groups. Then write ads for the specific keywords within each ad group. Make sure that you use the keywords within each ad group as part of the ad text for each ad.

Write 2-4 unique text ads per ad group, using a distinctly different selling point for each text ad. This will allow you to split test various selling points to see which your audience finds most compelling.

Create ad extensions for all of your ad groups, including location, phone, site links, and callout extensions. Use those callout extensions to test even more selling points.

Monitor your Quality Scores, as they will tell you how well your ads are doing compared to the competitors’ ads. Keep iterating improvements on your text ads until you see high CTR and high-quality scores. That will reduce your cost a bit, or allow you to bid more aggressively and remain profitable.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Agency Tools

Avatarbuilderapp.com

https://avatarbuilderapp.com/ Avatar Builder is a first-to-market multi-purpose video creation and marketing suite with features such as customizable3D Avatars and Powerful AI Scene creator to convert

Agency Tools

Banner.fotor.com

https://banner.fotor.com/ Free Banner Maker for Amazing Banner Design Dress up Your YouTube Banner YouTube banner is another eye-catching part of your channel to impress video

Do You Want To Boost Your Business?

drop us a line and keep in touch

DonBurk.com

We Would Be Happy To Meet You And Learn All About Your Business