Video ads are the best way I know to get a lot of exposure, really fast for your videos. That mass exposure will benefit you in several ways.
- You get a lot more direct exposure to your videos which directly increases the number of direct conversions from the video.
- Increased exposure helps a newer channel get established faster, with additional views and comments, increasing the benefit of social proof.
- The more people that discover your video through ads the more opportunities you get to win shares, comments, and referrals, which can have a multiplying effect on your reach.
- If your video is especially compelling you will likely earn direct referral links that will boost organic traffic.