How to Implement Google Analytics Ecommerce Tracking Code?

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There are currently several methods for tracking sales using GA.

  1. Goals – You can set up a goal and simply enter the page URL to track the number of conversions and the value of a goal.
  2. Setup classic eCommerce tracking via ga.js
  3. Use analytics.js for Universal Analytics conversion tracking
  4. Or go with the new Enhanced Ecommerce tracking via ec.js

If you are using a shopping cart script then you should check the documentation for that cart software, as most will have a method already integrated into the cart.

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