I hate split testing

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What you have described is not truly split testing. A true A/B split test will split the traffic, typically 50/50 with half randomly going to your current page (control), and the other half going to the experimental page.

The key concept being the control and experiment are tested concurrently, and not consecutively. You probably need to repeat the test a couple of times, if you are running consecutive tests, to confirm the accuracy of your consecutive tests.

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