Is Google Adword lying

Share This Post

If I understood your question, you are asking why the CPC for your targeted keyword is higher in the AdWords Keyword tool than what you are seeing in your AdSense account. There are several reasons for this difference.

First and foremost, you are looking at the wrong data. The AdWords Keyword tool shows you data for the Search Network ads, the ads displayed on your website are from the Display Network, not Search. The CPCs tend to be much lower for the Display Network since those are less targeted ads. Instead, use the Contextual Targeting Tool to get data from the Display Network.

Secondly, your actual CPCs will vary based on how much advertisers are willing to pay for ad space on your specific website. If your visitors establish a reputation for being high converting traffic then advertisers will be willing to bid higher for ad space on your pages, and if your traffic proves to be poor for advertisers you may have little to no bids for ad space on your pages.

Third, if you have more than one ad unit per page then, on average, you will receive less than a top dollar as the addition ad units will lower the average CPC due to showing more ads including ads placed by the lower bidders.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Copy.ai

https://www.copy.ai/ Say ‘goodbye’ to the blank page for good Experience the full power of an AI content generator that delivers premium results in seconds. 3,000,000+ professionals &

2021 CopyBlocks

https://copyblocks.ai/ AI writes marketing copy in seconds Automatically Generate Profitable Marketing Copy In 100+ Languages Using A.I. & NEVER Write A Word Yourself Again Marketing copy that

Do You Want To Boost Your Business?

drop us a line and keep in touch

DonBurk.com

We Would Be Happy To Meet You And Learn All About Your Business