Landing Page Experience

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Are you selecting the most appropriate landing page for each ad group? If you are pointing all of your ads to the website homepage, that might be a negative on your QS.

Have you checked the page load speed for your landing pages? Slow loading pages can cause below average landing page experience.

There are 3 things that AdWords is looking for on your landing pages:

  1. Relevant, useful and original content
    • Make sure your landing page is directly relevant to your ad text and keyword.
    • Provide useful information on your landing page about whatever you’re advertising.
    • Try to offer useful features or content that are unique to your site.
  2. Transparency and trustworthiness
    • Make it easy for visitors to find your contact information.
    • If you request personal information from customers, make it clear why you’re asking for it and what you’ll do with it.
    • Distinguish sponsored links, like ads, from the rest of your site content.
    • Openly share information about your business and clearly state what your business does.
  3. Ease of navigation
    • Don’t make people hunt around for the information they might need.
    • Make it quick and easy for people to order the product mentioned in your ad.
    • Don’t annoy customers with pop-ups or other features that interfere with their navigation on your site.
    • Make sure people can easily find information to learn more about the advertised product

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