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I took a quick look at your new website design, and the layout looks fine, it is the sales copy that seems lacking. What is your unique value proposition? I am guessing that it must be that it is “metal”, however your sales copy says very little about that. how does metal art differ from other art canvas material?, Is it printed, painted, does it peel and flake?

You need to go into specific detail about how it differs from other types of wall art, and what the specific appeal is of metal wall art. Try to be very graphic in your descriptions so that users can picture it in their mind and image exactly what to expect, along with why they should find it uniquely valuable.

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