Post Per Conversion / PPC an Ecommerce Website

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Unless you are selling only to previous customers you should not base your CPA (Cost Per Acquisition) targets on the product price. Instead, you need to focus on LCV (Lifetime Customer Value).

There are many successful eCommerce businesses that target CPAs that are higher than their AOV (Average Order Value) because they understand that LCV is the real number they need to optimize for to gain maximum profits.

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