[Just a quick question about beating sites with high PR, I`m starting to do ok with Adsense ever since I started targeting ads with high payout instead of chasing penny/cent clicks. I`ve been looking at keywords with serious click value $10 and above, looking into a niche that gives this when I type my keywords into google the first page is nearly always full of high PR sites I don’t mess with PR4 and above anyway. But some of the keywords have mostly PR 3 sites filling the first page and these are also mostly comparison sites that have no content, no H1, H2, H3 tags, and the keyword isn`t always in the meta description. So I want to ask just how hard is it to beat these sites with a fully SEO`d web page with a 500-word article and all the tags in place, just say the first page is all PR3 sites but these are all comparison sites with no content and poor on-page SEO could I come along with a highly targeted site and beat these guys easy? I fully realize that to beat PR 3 sites that have good on-page SEO with a new website/pages takes time and effort but the reason I am posting here is that these sites are comparison sites with poor on-page and I just wondered if this made a difference?]
Sites don’t have PR. PR is assigned to individual web pages, not sites.
Search engines do not rank pages in search results by PR. So knowing the PR of a page does not give you an indication of how hard it is to beat that page.
SERP rank pages based on relevancy. Learn the most important signals of relevancy used by search engines and how they affect the relevancy score of the page you are planning to compete with.
Analyze your competition with the aim of understanding how much effort it will take for you to best their signals of relevancy.
Here’s a clue: PR is not a signal of relevancy, it is a weighting factor for signals of relevancy. So the PR of the page you are competing with has no direct effect on the ranking of that page.
A great place to start would be the SEO Starter Guide that Google created.
The primary signals of relevancy all have search operators that you can use to filter and compare that group of signals in isolation from other primary groups.
Search Operators for Primary signals of relevancy:
- allinurl: – URL relevancy signals
- allintitle: – Page title relevancy signals
- allinanchor: – Backlink relevancy signals
- allintext: – Textual relevancy signals
You can use these operators to isolate the signal group to see how a page ranks, in comparison to other pages, based on relevancy scores for that group of signals. The more prominent the signals are, within the group, the higher your relevancy score will be and the higher your ranking for that group.
Each group has obvious signals of relevancy with weighting that is constantly being adjusted by other factors used to influence the strength of signals within that group.
For example, the URL signal group uses the principals of prominence and proximity of keywords within the URL to weigh the relevancy score for this signal group. Those same principles and more are applied to the other signal groups’ relevancy scores. The scores are then combined for a total relevancy score that determines SERP ranking.
This by no means meant to be a comprehensive explanation, just a few nuggets for you to chew on.