Search phrase in domain vs. search phrase in subdomain

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

[What are the SEO effects of placing search phrases in a subdomain rather than buying a .com? Are subdomains considered independent domains by Google just like any other .com? For example: Would honda99.com outrank honda99.domain.com, and why?]

Google indexes and ranks individual pages, not domains. creating a page on a sub-domain is not much different than creating a page on your primary domain. This is also not much different than creating the same page on a web 2.0 property, except that a web 2.0 may have a community and may provide links to your page. In those cases where you are given links and traffic from within the community, you are seeing a boost from that, but nothing from the domain has any impact except for keywords in URLs.

When you use a keyword domain you are adding your keyword to the URL of every page of the website. Each page of your website usually links to the homepage boosting the overall relevancy score of your homepage. In addition to this internal relevancy boost, you also get the added benefit of your keyword in anchortext for every backlink to your page that simply uses your URL for the anchor. These are the factors that help you rank better from the use of a keyword domain.

It’s not the domain name that is a ranking factor, it is the keyword in the URL and the keyword in the anchor. Using a keyword domain is just a great way to take advantage of those factors.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Calling All WordPress/SEO Experts

The problem is a lot of folks think that PageRank has far more influence on SERP ranking than it actually does. You would not see

Do You Want To Boost Your Business?

drop us a line and keep in touch

We Would Be Happy To Meet You And Learn All About Your Business