SEO Testing and Experiments

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

First, let me clarify a couple of things for you.

Case studies are anecdotal in nature, and as such, they’re good for gaining insights into your data statistics. However, you cannot make accurate conclusions from case studies, unless they involve valid testing methods. You need empirical evidence for that kind of information.

The second point is to the specific example you cite. Search engines do not use domain extensions as a ranking factor, with the notable exception for Country Code extensions on localized results. So you won’t find any credible case studies that illustrate a difference that doesn’t exist.

If you are looking for a good website that does marketing experiments, not SEO per se, but certainly useful information, check out for lots of credible scientific-based case studies. I am sure that you can hire them to perform case studies as needed if they are related to marketing experiments and not just cargo cult science.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore


Calling All WordPress/SEO Experts

The problem is a lot of folks think that PageRank has far more influence on SERP ranking than it actually does. You would not see

Do You Want To Boost Your Business?

drop us a line and keep in touch

We Would Be Happy To Meet You And Learn All About Your Business