Short tails within long-tail keywords – How does Google treat them?

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I noticed you using the term “short tail” incorrectly. The actual correct term is “short head” keywords, or simply “head” keywords. The word “long” used in the expression “long-tail keywords” refers to the relative length of a list of keywords that have very low CTR, or low search volume, as compared to the relatively short number of head terms within that same list. It has nothing to do with the length of the term in characters, or words.

A long-tail keyword (low volume keyword) may contain head terms. Using head terms within longer phrases is an effective way to target multiple keywords for SEO within the same on-page element.

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