The process to set up negative keywords?

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Since your question was very open ended I will answer in two ways.

  1. I create a list of common and obvious campaign-level negative keywords and add them via Google AdWords Editor. I use keyword tools like AdWords Keyword Tool, Keyword Discovery and WordTracker to find as many as possible.
  2. Next, I monitor my phrase match keywords for any phrases that include unwanted terms and add those to an Ad group or campaign level whichever is more appropriate.

I save a text file list of all campaign keywords including all the campaign-level negative keywords. These files are helpful to review when setting up new campaigns.

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