The process to set up negative keywords?

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Since your question was very open ended I will answer in two ways.

  1. I create a list of common and obvious campaign-level negative keywords and add them via Google AdWords Editor. I use keyword tools like AdWords Keyword Tool, Keyword Discovery and WordTracker to find as many as possible.
  2. Next, I monitor my phrase match keywords for any phrases that include unwanted terms and add those to an Ad group or campaign level whichever is more appropriate.

I save a text file list of all campaign keywords including all the campaign-level negative keywords. These files are helpful to review when setting up new campaigns.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore


Calling All WordPress/SEO Experts

The problem is a lot of folks think that PageRank has far more influence on SERP ranking than it actually does. You would not see

Do You Want To Boost Your Business?

drop us a line and keep in touch

We Would Be Happy To Meet You And Learn All About Your Business