What is the best (or worst) mailing you’ve seen?

Share This Post

Looks like a new business with excess cash burning a hole in their pocket.

I noticed the postcard logo and the website logo are not even the same logos, so it is truly an idea in the making. 

Postcard marketing of this type only works when you do it at scale, and that is relatively expensive as compared to digital marketing. 

The general idea of pre-launch marketing can be effective if it is well-targeted, and if it has a very specific message. I am not seeing that here. The message seems very vague, designed to generate curiosity at best. 

My guess is that digital marketing is clearly a mystery to this organization. They had a golden opportunity to tag their coming soon page with marketing analytics and remarketing tags, which are not present on their landing page (I checked). So, no… they are not smart marketers, just fools with cash to burn. What a waste of resources.

You may have heard the expression “sling enough mud on the wall and eventually some of it will stick” that seems to be their approach with this campaign. They are not even measuring the results, so it is more like “flushing money down the toilet”.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Adobe Premiere Elements 2022

https://www.adobe.com/ph_en/products/premiere-elements.html Tell your stories and share your memories in creative ways. Have fun turning your video clips into great-looking movies with automated editing and step-by-step

Adobe Photoshop Elements 2020

https://www.adobe.com/ph_en/products/photoshop-elements.html Bring out your creativity to share your life stories.   With Adobe AI, automated editing options, and step-by-step guidance, you have everything you need to turn your

Do You Want To Boost Your Business?

drop us a line and keep in touch

DonBurk.com

We Would Be Happy To Meet You And Learn All About Your Business