Which one is good for B2B Marketing, SEO or Targeted PPC?

Share This Post

Don’t believe everything you read. Whoever wrote that article about PPC being dead was obviously misinformed. I’ll try to explain why.

It’s true that PPC is very competitive, and if you don’t know what you are doing it can be a losing proposition. However the same can be said about SEO. The two marketing methods are different in many ways, however, there is a great deal of synergy when you combine the two.

If a website converts organic traffic then it will definitely convert PPC traffic as well. However, if you are serious about your marketing you will get the best results by combining the two methods. PPC will give you faster results than you could ever hope for in an SEO campaign. It will also provide you with highly useful data that can inform your SEO campaigns. While SEO campaigns can often provide a higher ROI over the long term, you will definitely have a longer period of negative cash flow from SEO promotional campaigns in competitive niches.

SEO is simple and easy to learn, but promotional campaigns in competitive niches, that rely heavily on SEO, are also labor-intensive. PPC advertising is much more technical and has a relatively steep learning curve. However, if you know your stuff you can get very quick results, and use the profits from your PPC campaign to finance the labor for your promotional SEO campaigns.

Consider this, your most serious competitors are going to be using both methods of marketing to crush you. If you choose to do just one, you will be at a serious disadvantage, and will likely end up with just the crumbs you competitors leave behind.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Agency Tools

Avatarbuilderapp.com

https://avatarbuilderapp.com/ Avatar Builder is a first-to-market multi-purpose video creation and marketing suite with features such as customizable3D Avatars and Powerful AI Scene creator to convert

Agency Tools

Banner.fotor.com

https://banner.fotor.com/ Free Banner Maker for Amazing Banner Design Dress up Your YouTube Banner YouTube banner is another eye-catching part of your channel to impress video

Do You Want To Boost Your Business?

drop us a line and keep in touch

DonBurk.com

We Would Be Happy To Meet You And Learn All About Your Business