Why target your PPC Ads to a particular demographic?

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As mentioned improving CTR one of the benefits of targeting demographics, but not the only reason. Different demos will often respond differently to the same message.

You can test various ads using different selling points to see which selling points work best for each demographic group and tailor your message to fit that group. You can also adjust bids so that you have the optimal bid for each group which can greatly enhance the ROI of your campaigns.

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